This is not an indictment, celebration, nor a review of that new iGadget. No, just a reflection of iThis and iThat.
The reactions in the aftermath of Apple's most recent event should not really be a surprise. The only way a perfect score for the event would have been possible would have been for Apple to proclaim that "the camera was substituted with the cure for all cancers".
Now Apple didn't help their own cause either. "Magical" and "revolutionary" could be applied to some of their past launches, but applying to this latest resize is suspect. And the Jony Ive self-fellatio clip was indeed grand.
Acquiring
Buying
Gaining
Obtaining
Stealing
Verbs with different gravity. Especially so when it comes to our iWants and iNeeds, and drive to satisfy them. It doesn't matter what the iPad failed to include or deliver. What matters is influencing our iWants and iNeeds. What matters is manufacturing perceived solutions to our not-so-real problems. The masters of delivering and communicating cool, Apple just may have many of us saying "iHave" yet again.
